President and CEO of The Chip Merchant Is Named Finalist for the 2012 Information Technology Executive of the Year Awards

San Diego, California (April 18, 2012) –Jorge Ruiz de Castilla, President and CEO of The Chip Merchant was recognized as a finalist for the 5th Annual San Diego 2012 Information Technology Executive of the Year Awards presented by the San Diego Business Journal. The 5th Annual San Diego 2012 Information Technology Executive of the Year Awards celebrates exceptional IT leaders in San Diego for their leadership and contributions to the industry.

“It really is an honor to be a finalist for this award,” says Ruiz de Castilla of his nomination. “I am proud to be nominated as a finalist next to so many leaders in the industry. It was the result of a lot of hard work and dedication.”

Mr. Ruiz de Castilla is responsible for expanding TCM's list of trusted product and service offerings to both old and new customers. In response to the rising popularity and relevance of cloud computing for small businesses, Mr. Ruiz de Castilla rose to the occasion by prompting TCM to build its very own TCMCloud program from the ground up. Instead of reselling another company's cloud, TCM built its private cloud to provide a better experience to their customers. He also spearheaded the expansion of TCM’s Managed IT Services to better serve San Diego businesses. Aside from rolling out a diverse catalog of IT Think Solutions, both internally and through partnerships with top providers, Mr. Ruiz de Castilla is also responsible for making TCM a reliable OEM computer provider for companies in a variety of industries- from the education and medical fields to entertainment and hospitality. These innovations along with his commitment to quality customer service continue to improve TCM's reputation, success, and competitive edge in the San Diego technology community.

To learn more about The Chip Merchant, please visit www.TheChipMerchant.com.

About The Chip Merchant
The Chip Merchant was founded in 1985, and continues to be one of San Diego’s most trusted providers of IT solutions, OEM computer solutions, and other computer hardware. The Chip Merchant partners with Dell, Intel, Western Digital, AIS, VMWare and others to provide its customers with innovative and cost effective technology solutions.