The Chip Merchant

TCM Introduces New Services!

The Chip Merchant continues to evolve and grow its service offerings for small and medium size businesses. For the last few years our customers have approached us with multiple requests. As we helped these customers we have not only expanded our knowledge but have also increased our awareness on the need for new solutions and the level of service that we deliver. As a result, we have begun providing information via our newsletter on how our company is expanding, and have addressed issues that are relevant to our customers and that include managed services, cloud solutions, virtualization, and PCI compliance, to mention a few.

As The Chip Merchant continues to evolve into the new TCM, we are undergoing a rebranding process which includes a new logo, a new website, and a number of new services for our customers. This will include leading edge technologies, but most importantly, will provide multiple solutions to address pressing issues to our wide range of customers, from the medium well established business in an office suite, to the startup working from home based on a virtual environment sharing resources across the world.

Through the next quarter you will see several changes to our site as well as new services, which will include managed services, cloud, virtualization, PCI compliance remediation, as well as other solutions like network support, VoIP, etc. We will continue to offer OEM solutions and other computer services of course, but we are increasing our capabilities to provide our customers with options, and of course with the same commitment to the highest level of service they are already familiar with.

Please visit us at or call us at 858-268-4774 to find out how The Chip Merchant continues to evolve to provide you with additional services and superior value.

Tech Industry News


What is virtualization? Virtualization is the creation of a virtual (rather than actual) version of something, such as an operating system, a server, a storage device or network resources.

You can improve the efficiency and availability of IT resources and applications through virtualization. Start by eliminating the old “one server, one application” model and run multiple virtual machines on each physical machine. Free your IT staff from spending so much time managing servers rather than innovating.

Why should I virtualize? Virtualizing your IT infrastructure lets you reduce IT costs while increasing the efficiency, utilization, and flexibility of your existing assets. Some of the benefits of virtualizing include:

  • Reduced hardware costs
  • Reduced energy costs
  • Reduced maintenance costs
  • Operational flexibility provides greater control of data and applications
  • Improved business continuity (backup and disaster recovery)

Ask us how The Chip Merchant can assist you with your company’s virtualization project with no money out of pocket. Please visit or call us at (858) 268-4774.

Tech Tips

Virus Prevention

Here at TCM we do a lot of virus removals. An interesting trend over the past 6 months or so has been that almost 9 out of 10 virus diagnostics are due to what are known as Rogue Antiviruses.

Essentially what these do is get on your machine and cripple its functionality; they stop programs from running, the internet from working, spawn webpages to questionable sites, pop up with alerts/scans saying that they’ve found lots of security threats…. all the while they’ll continuously pop up with messages saying essentially, “Buy THIS product to fix all these things that I’ve detected.”

Don’t be fooled. These programs are just out to get your money by literally holding your computer ransom…. however unlike kidnappers they won’t even hold up their end of the ‘bargain’ and remove themselves after they’ve taken your money according to some of our customers.

To make matters worse, these softwares are continuously updating and very clever. They are usually 100% skinnable (meaning that as they propagate across the internet they change their appearance, wording, messages, etc…) always looking new so if you try to research a specific name you might not find anything about it. In some cases these ‘products’ even have their own domains or web pages that help to instill a false sense of trust, that is IF you can find a product’s website, it certainly does appear to be more convincing.

Their vectors of attack are numerous, you can get them from executing email attachments, installing infected downloads, getting fooled into launching/installing them, etc. However we offer these tips to spot them:

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