Privacy Policy

By visiting website you agree to accept the practices described in this Privacy Notice.

Your name, your personal information and especially your credit card number are not stored on the Internet with our system.  you type your information, it is sent instantly, encrypted, directly to our order processing system, which is on a server separate from the internet.

We employ the latest encryption technology in all areas of the site which require you to provide your personal or account information. These include online ordering and order status and tracking. This is done to protect you from unauthorized use of the information you are sending to our server.

Contact Information

Our postal address is:

JFR Consulting, Inc. DBA The Chip Merchant
Attn: Privacy Policy
5560 Ruffin Rd, Suite 1A
San Diego, CA 92123

You can e-mail us or reach us by telephone at 800-808-CHIP (2447).

For over 20 years, The Chip Merchant has developed relationships with our customers based on respect and integrity. We’re aware of the trust and confidence you demonstrate when you visit our site and provide us with information.

The Privacy Notice below is posted to demonstrate our leadership in online security and customer service practices. We treat your personal information with the same honesty and sensitivity that we have displayed throughout our company’s history.

We will never share your email address, phone number or credit card information with any 3rd party individual or organization.

If you have any questions or concerns about our Privacy Notice, please call us toll-free at 800-808-CHIP or e-mail us at or send a letter to: The Chip Merchant, Attn: Privacy Notice, 5560 Ruffin Rd, Suite 1A, San Diego, CA 92123.

Changes to this Privacy Notice, Conditions of Use and Notices:

This Privacy Notice and our Terms of Use will change over time and the use of information which we gather now is subject to these Notices and Terms as modified. Please check this page periodically as you continue to use our site to see if any changes have been made.

This privacy notice was most recently changed on April 3, 2008. If you visit our Web site your visit and any dispute over privacy is subject to this Notice and our Legal Notices, including the application of the laws of the State of California


The Chip Merchant is a general audience site and does not knowingly collect personal identifiable information from children under the age of 13 without verifiable parental consent.

If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever. The Chip Merchant does not sell products to persons under the age of 18. If you are under the age of 18, you are required to seek the consent of your parent or guardian to purchase products from this site.

Personal Information Collected By The Chip Merchant:

The Chip Merchant uses information that we collect from our visitors to personalize and improve your visit at We gather the following types of information:

Information you give us: The Chip Merchant collects any information which you enter on our Web site. This information is normally provided when you search, buy, participate in on-line surveys, or when you communicate with any of our departments such as customer service, sales or technical services through our Web site, telephone, mail or fax. You also provide information when you establish an account with us.

Examples of the type of information you may supply us with include your name, address, telephone number, credit card information, e-mail addresses, and information such as the last four of your Social Security number for fraud prevention. In some instances, we ask you for other people’s names and email addresses for the sole purpose of fulfilling your specific request to email certain specific information as part of our “email a friend” feature.

Automatic Information collected by us: We collect anonymous information from visits to our sites through the use of “Web Beacons.”

Web Beacons are simply web page elements which may employ cookie technology that enable us to record anonymous data about visits to or transactions made on our web site. This anonymous information is sometimes known as “clickstream data.” We may use this data to analyze trends and statistics to improve your online experience, or customer service. No personal data is collected through the use of Web Beacons on our sites.

Through the use of cookies, we may also collect and analyze the IP address used to connect your computer to the Internet; computer and connection information such as your browser type and version; operating system and platform; purchase history; confirmation when you open e-mail that we send you; and the URLs which lead you to and around our Web site including the date and time.

Your browser allows you to reject cookies and software is available from third parties which will allow you to visit our Web site without providing this information.You are welcomed at our Web site if you use this software but we will not be able to offer you our personalized services and we will be unable to accept any online orders from you.

Orders: If you place an order we use a secure order form which requires you to provide contact, billing, and payment information. This information is transmitted to your credit card company to authorize your purchase. All information obtained from you in the course of transacting orders is used for the purpose of fulfilling your order only and for communicating the status of your order with you.

Upon placing an order, you will be receiving email with special offers unless you opt-out while creating your profile. You can also opt out by calling us at 800-808-CHIP.

Deal Alerts Subscription: If you requested to be notified with deals and special offers, we will send you an email confirming your request. This confirmation process allows you to unsubscribe if you changed your mind and decided not to join the list. Furthermore, the confirmation email will alert you if someone else had entered your email address into our email newsletter.

Sharing of Information with third-parties:

Independent Contractors: We may employ other companies or individuals to provide certain services to us such as analyzing customer lists and data, providing marketing assistance, or consulting services. These third parties will have access to only the information needed to perform these limited functions and are required to provide your personal information with at least the same level of protection and security as The Chip Merchant. Such third parties are prohibited from using your personal information for any other purpose. Any 3rd parties who use our data will be fully bound by this privacy policy. In no event will the data being used by any unrelated third party include your email address.

Orders: The Chip Merchant will never share any personal information including but not limited to telephone number(s), e-mail addresses, or credit card information which you have given us with any individual or 3rd party organizations.

Link to Third Party Site: Our Web site may contain certain links to third party sites, such as our vendors. The Chip Merchant is not responsible or liable for the privacy practices or content found on these sites. We recommend that you check the Privacy Notice of each site you visit

Law Enforcement and Protection of Users: To the extent permitted by law, we will disclose personally identifiable information to government authorities or third parties pursuant to a legal request, subpoena or other legal process. We may also use or disclose you information as permitted by law to perform charge verifications, report or collect debts owed, fight fraud or protect the rights or property of The Chip Merchant, our customers, our website or its users.

Security: We employ the latest encryption technology in all areas of the site which require you to provide your personal or account information, including online ordering, order status, etc. Your name, your personal information and especially your credit card number are safely stored in our proprietary systems behind our firewall. Once you type your personal information, it is sent instantly, encrypted, directly to our order processing system which is on a server separate from our Internet server.

To make sure you have the latest security features on your browser, you may want to download the most recent version of your favorite browser, which should have full SSL support.

Choice/Opt-Out: Our Web site gives you the opportunity to opt-out of receiving marketing communications from us. If you no longer wish to receive communications from us you may opt-out by calling 800-808-CHIP or email us at

SSL Data Encryption: Our website is registered with site identification authorities to enable your browser to confirm our security identity before any transmission is sent. With this technology, the identity of our site is automatically confirmed behind the scenes prior to the transmission of any customer information requested to complete an online order and ensures that your data reaches your intended target or your browser notifies you prior to your sending any personal information that the potential receiving site looks suspicious and should be avoided.

Security Guarantee

If you are using a security-enabled browser (such as Microsoft Internet Explorer version 2.1 or greater, or Netscape Navigator version 2.0 or greater), the information you send us regarding your purchase is encrypted, making it extremely difficult to read even if it is wrongly intercepted.

At The Chip Merchant, we utilize industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of: potentially sensitive information such as your name and address and other critically sensitive information like your credit card number.